Talking about sustainability? Don’t tell people to be green

Talking about sustainability? Don’t tell people to be green Don’t confuse your audience Insetting. A client slipped that word into our conversation a few days ago. My mind went blank. I’ve heard of offsetting but, even though I’m a specialist in sustainability communications, this term was a new one for me. If you’ve been discussing […]

Consistency on social media: 4 ways to get seen (by Nicola Webster)

Consistency on social media: 4 ways to get seen (by Nicola J Webster) Consistency on social media is key – in more ways than one. Perhaps the most important way is how you talk to your audience. Be yourself Imagine you own a café. A customer walks in, and you greet them with, ‘hey there, […]

Should we stop talking about being green?

Linkedin Instagram Should we stop talking about being green? How the right words can create a connection with nature and a lasting mindset change A sad disconnection We have become disconnected from nature. We spend so much time, energy and money creating these perfect boxes around us that distance us from the outside world. Even […]

What’s your supply chain like?

Linkedin Facebook Instagram What’s your supply chain like? Consumers are becoming more curious about the story behind a product. We want to know about the journey materials have taken to get to us, the wellbeing of the growers and pickers, and the manufacturing processes involved in creating a product. The same curiosity is being applied […]

7 reasons to hire an ethical proofreader

Linkedin Facebook Instagram 7 reasons to hire an ethical proofreader Producing good quality, professional writing that upholds your business’ reputation and values is a key part of successful marketing. However, many business owners lack confidence in their writing abilities and worry that what they’ve written may not make sense or connect with their ideal audience. […]

Clarifying your message: Why good copy is essential for good PR

Linkedin Facebook Instagram Clarifying your message: why good copy is essential for good PR Frist impressions are so important. Did you spot that? That awkward, slightly cringe-inducing moment when you spot an accidental typo in some copy? As a self-confessed grammar nut, it hurts me slightly to see it hovering there… even though I put […]

Reduce your website’s carbon footprint

Linkedin Facebook Instagram Reduce your website’s carbon footprint Keeping my impact on the planet as low as possible is one of my key values as a business owner and as a human. I think I’ve got the green home thing sorted pretty well. We’re fairly radical in that we make our own toothpaste, oat milk, […]

Streamline your content creation with a style guide

Linkedin Facebook Instagram Streamline your content creation with a style guide Time is precious as a business owner, so a few minutes saved here and there each time you create content is worthwhile. Say hello to the style guide. This post will explain what a style guide is and how to use it to: save […]

Website copy tips for busy readers

Linkedin Facebook Instagram Website copy tips for busy readers Reading from a screen can be tough on the eyes and we tire out more easily. When we arrive at a website, we want our questions answered quickly and we want to do very little thinking. Since much of our business is done online these days, […]

Behind the scenes of a website edit

Linkedin Facebook Instagram Behind the scenes of a website edit Are you a busy entrepreneur, perhaps juggling the demands of a day job, raising a family and creating a new business? You have poured your creativity into building your website but need a second pair of eyes to spot the errors and ensure that your […]